All media depicts mature plants.

Color Coded™ 'The Price is White' Coneflower (Echinacea)

Perennial

18 total reviews

  • Giant white flowers look refreshing in summer!
  • Wide petals are held horizontally.
  • Loved by pollinators and birds.
  • Low maintenance and easy to grow.
  • Zones 4-8, sun/part sun, 22" tall x 18" wide at maturity.
  • ZONE
  • EXPOSURE
  • HEIGHT
Size: One Quart
Regular price $25.00
Sale price Sale: $25.00 Regular price Each
Total: $25.00
Shipping calculated at checkout.
Notify Me When Available
Hand-Picked at Our Greenhouse
Shipped to Your Door
Arrives as a Young Plant
60 Day Risk-Free Guarantee
Hand-Picked at Our Greenhouse
Shipped to Your Door
Arrives as a Young Plant
60 Day Risk-Free Guarantee
Hand-Picked at Our Greenhouse
Shipped to Your Door
Arrives as a Young Plant
60 Day Risk-Free Guarantee
Hand-Picked at Our Greenhouse
Shipped to Your Door
Arrives as a Young Plant
60 Day Risk-Free Guarantee
Hand-Picked at Our Greenhouse
Shipped to Your Door
Arrives as a Young Plant
60 Day Risk-Free Guarantee
Hand-Picked at Our Greenhouse
Shipped to Your Door
Arrives as a Young Plant
60 Day Risk-Free Guarantee

Description

Color Coded™ 'The Price is White' Coneflower boasts large, white, uniform blooms! Since this variety is produced clonally from tissue culture, all the plants are identical. The result? You can enjoy consistently large flower heads with wide horizontally held petals. Petals overlap to create a full-looking flower that pollinators adore. Leave spent blooms on the plant in the fall to attract birds too! This native perennial is adaptable to nearly any sunny environment, even through heat, humidity, cold, and drought. Strong stems make for a durable plant. Plus, it’s low maintenance, requiring no deadheading or pruning!

Details

Botanical name: Echinacea 'The Price is White'
Patent #: PP33631
Common name: Coneflower, echinacea
Zone: 4 – 8
Sun exposure: Sun (6+ hours sun), Part Shade (4-6 hrs. Direct Sun)
Height x width: 20-22″ x 16-18″
Flower color: White
Foliage color: Green
Season of Interest: Summer-fall
Bloom time: Summer, spring
Features: Proven Winners, native, low flammability, drought tolerant, deer resistant, container plants, best for beginners
Uses: Border, cottage gardening, massing, naturalizing, pollinator specimen, wildflower

How to Grow

Soil: Any well-drained soil will do.
Light: Full sun. Plant them in a spot that gets at least 6 hours of full sun a day. If planted in too much shade, plants may flop or strain to reach the sun.
Water: Average. Water regularly the first season to encourage good root growth. Though coneflowers handle heat and dry conditions well once established, they appreciate regular watering and flower more if they are not stressed.
Spacing: 16 – 22 inches
Fertilizing: Little needed. Over-fertilizing will cause spindly growth, so once in the spring with a granular garden fertilizer is more than sufficient.
Winterizing: Avoid damp spots. Do not heap mulching over crowns in winter, as this can cause rot. Leave the foliage and old flowers standing for winter (birds enjoy the seed heads), then trim back or remove spent foliage in early spring before new growth emerges.
Maintenance & Pruning: Once planted, they are best left alone, as they do not transplant well. Deadheading (snipping off the spent blooms) is not necessary but does increase new flower production.
Pink and orange coneflowers in a garden

Your Questions on Coneflowers, Answered

Learn how to grow coneflowers, if they require deadheading, which birds eat coneflower seeds, and everything else you need to know to grow them like a pro.

Grow with confidence

Plant spacing is based on the ultimate width of the plants. This figure is normally given as a range; for example, 3-5’. If you live in a cold climate and/or want plants to fill in more quickly, plan to space at the shorter end of the range. If you live in a warm climate, are on a limited budget, or are willing to wait longer for plants to touch, use the higher end of the range. Using the larger number is recommended when calculating distance from a building or structure. There’s really no such thing as "maximum spacing": if you don’t want your plants to touch, you can space them as far apart as you’d like. All plant spacing is calculated on center, or in other words, the centers of the plants are spaced one half of their eventual width apart:

bush distance

Unless you are planting in a straight line, as you might for hedges or edging, space your plants in a staggered or zig-zag pattern for a more interesting and naturalistic look:

bush distance zigzag

Not sure just how many plants will fit in your garden? Our calculator gives you the exact amount of plants required for your space. Simply update the values and the calculator will re-calculate accordingly. Spacing information can be found in the 'How to Grow' tab on each plant's page.

Plant Spacing Calculator

ft
ft
in
Plants Needed
—
Enter your dimensions above
Grid preview will appear here showing preview
  • 5 stars: 9 (50%)
  • 4 stars: 2 (11%)
  • 3 stars: 1 (6%)
  • 2 stars: 0 (0%)
  • 1 star: 6 (33%)
T
T.C. (Georgia)
On it's last leg

My two coneflowers are not doing well. One is dead and other is grieving the loss and looks like it is not far behind.

We’re sorry you’re having trouble with your plants! Our team of horticulture experts would love to take a closer look! Our fall guarantee covers plants received after September 1 until May 2025, so we have you covered. Please send your order number and pictures of your plants to [email protected] to start the claims process if necessary. We look forward to helping! https://bit.ly/ggp-guarantee

D
D.C.

The two cone flowers I ordered were still alive on delivery but the traveling banged them up a bit. Most of the dirt was out of the pots and the plants were a little limp [not the companies fault]. I put the dirt back in the pots and watered them, planning to transfer to the garden once they had a few days to recover. They perked up a little the next day but started to become limp again the following day. Today I transferred the plants to the garden hoping this will help them live. Also, for the price, I expected the plants to be double in size. I'm disappointed with my purchase and feel I've wasted my money.

G
G.B. (Idaho)
Planted 8 coneflower. 2" down in medium to good soil area with medium water line and only 2 came up

Very disappointed. I have others i bought at garden center and they grew well. I ordered from you because I wanted those colors. The tubers were all about the size of my little finger when they arrived.

We’re sorry you’re not satisfied with your plants! On each product page and our plant sizes page, we note that all of our plants are young. The size of our plants varies depending on the time of year and whether they were recently trimmed. The most important thing when purchasing plants, online or in garden centers, is a full and robust root system, which we prioritize. Trimming only encourages stronger root development! All orders are covered by our 60-day guarantee, so please reach out to [email protected] to start the claims process if necessary.

M
M.E. (Massachusetts)
Price is white coneflower

These arrived in great shape. They were doing great, unfortunately for me the wild rabbits chewed two out of three before I put some chicken wire around them. I do see some new leaves showing on the chewed ones…fingers crossed. The one that did not get nibbled is doing wonderful…looks great!

K
K.D. (California)
I need to contact you

My plant did not look good when it arrived and now it's completely dead. I think it was just too hot here when it was mailed.

We’re sorry you recieved plants that were not up to our standards. Our team of horticulture experts would love to take a closer look! Our fall guarantee covers plants received after September 1 until May 2026, so we have you covered. Please send your order number and pictures of your plants to [email protected] to start the claims process if necessary. We look forward to helping! https://bit.ly/ggp-guarantee

W
W.W. (Wisconsin)
Dead plant

It came pretty withered but I tried to save it - not sucessful. It seemed the soil was drenched so I tried to change pots but root ball was small (new plant) and did not have much of a chance. The other plants were fine and are thriving.

Hello! It is common for plants to experience slight stress from shipping, as they have not experienced their ideal growing conditions at this time. We recommend placing plants in a cool, shaded spot out of direct sunlight for 24-48 hours after unpacking them. This allows them a recovery and acclimation period before planting. If you must hold them longer, place them out of direct sunlight, wind, heat, and cold, and plant as soon as possible. Please email your order number and pictures of your plants to [email protected] to start the claims process, and we can make sure your plants are on the right track! https://bit.ly/ggp-guarantee

k
k.s. (Pennsylvania)
plants in the mail....

for the most part , all pants arrive in decent condition. only had a few that fainted on the way and only 3 could not be revived. replacements in the fall!

B
B.C. (Mississippi)

It died🙂‍↕️

We're sorry you're having trouble with your plants. Our team of horticulture experts would love to take a closer look! Please contact us at [email protected] with your order number and photos of the plants so we can better assist you. All orders are covered by our 60-day guarantee. We look forward to helping! https://bit.ly/ggp-guarantee

L
L.A. (New Jersey)
'The Price is White' Coneflower

The plants arrived very well packed and in good condition. They continue to look great. Now I can't wait to see them bloom!

C
C.T.

Well, grown plants

L
L.

Very tiny specimen but I planted it and we’ll see. There’s one small bud that looks promising.

S
S.S. (Washington)
Healthy plant

Packed well, arrived happy and ready to plant.

W
W.H.

They came in the fall and are still blooming in January!! ‘The Price is White’ great perennial! Fingers crossed for March warming weather!

J
J.K. (Georgia)
arrived in perfect condition

Even though it is July in GA, the coneflowers arrived in perfect condition, have done well since planting and all are now in bloom. I have only recently discovered Great Garden Plants and just love not only the quality but the ability to find just what I want, when I want it! Thank you!

L
L.W. (South Carolina)

Color Coded™ 'The Price is White' Coneflower

A
A.C. (California)
Had mildew

The Price is White is a beautiful plant but mine had black mildew on the stems and leaves. I was hoping it would do better after planting in the ground but the blackening slowly spread and it died.

Hello! We're sorry to hear about your coneflower. Unfortunately, coneflowers can be susceptible to developing mildew in shipping. As we try our best to provide exceptional service, some factors like shipping and handling are outside of our control, and issues like this can sometimes happen. Please email pictures of your plant to [email protected], making sure to put your order number and name in the subject line so that we may provide the best assistance possible. Rest assured, we do have a 60 day guarantee on all of our plants. If you received your plants within that timeframe, we will be happy to apply your warranty once we receive the pictures. Happy Gardening!

T
T.S. (Ohio)
Positive review

Thanks for the beautiful healthy looking plant and secured packaging

a
a.g. (New Jersey)
Super Impressed!

This is the first time ordering from this company and I was really impressed! My plants were a very good size and looked to be very healthy. Everything was packaged really well with no chance for damage in transit. I have to say, I have ordered from Proven Winners as well, but their packaging was no where near as nice as Garden Plants. I will be ordering through them again.

A
A.B.

Do rabbits bother this plant?

Great Garden Plants

The Color Coded™ 'The Price is White' Coneflower is listed as deer resistant, but isn't particularly rabbit resistant. For our rabbit resistant plants collection, please click on the link below:
https://www.greatgardenplants.com/collections/rabbit-resistant

H
H.r.

Can potted coneflowers live inside in zone 7 through winter

Great Garden Plants

As long as you give them the light and water they need, you should be ok to bring the coneflower indoors. However, you may not need to bring them indoors. Below is a link to our tips on how to overwinter container plants for more information.

https://blog.greatgardenplants.com/5-easy-tips-for-protecting-your-potted-plants-this-winter/

J
J.C.

Are cone flowers deer resistant?

Great Garden Plants

This coneflower is listed as deer resistant. For our deer resistant plants collection please click on link below.

https://www.greatgardenplants.com/collections/deer-resistant

S
S.S.

Please reccomend a tall plant to put along rhe neighbor's 4ft fence that will hide that view from my side.

Great Garden Plants

Emerald Green Arborvitae will make a great privacy fencing. Here is the plant page. https://www.greatgardenplants.com/products/emerald-green-arborvitae-aka-smaragd

Here is a link to our Plants for Privacy & Screening collection.
https://www.greatgardenplants.com/products/emerald-green-arborvitae-aka-smaragd

D
D.L.W.

How tall does “The Price is White” get?

Great Garden Plants

Color Coded™ 'The Price is White' coneflower reaches 18 inches tall and 22 inches wide at maturity!